2015: Volume 8, Issue 2, pp. 113-131

Investigating Chinese Migrants’ Information-Seeking Patterns in Canada: 
Media Selection and Language Preference

Yuping Mao



Taking a quantitative approach, this research surveyed Chinese migrants in Canada regarding channels they rely on to seek various information. This research also investigates how Chinese migrants’ preferences of channels correlate with their intercultural sensitivity level. Chinese migrants prefer Chinese newspapers and websites for government/policy information and life information rather than English newspapers and websites. However, they use English newspapers and websites more frequently for job and career development information. Overall, English television and radio are more frequently used by Chinese migrants than Chinese television and radio broadcasts. The intercultural sensitivity levels of Chinese migrants have a positive correlation with their frequencies of using English information resources, including government websites, English newspapers, English non-government websites, government officers, personal non-Chinese social networks, and English television and radio. Findings of this research suggest that Chinese ethnic media play an important role in Chinese migrants’ information-seeking behaviours and patterns in Canada. On one hand, government and other organizations can reach the Chinese migrant community through information diffusion in Chinese ethnic media. On the other hand, Chinese migrants should make an active effort to improve their English proficiency and intercultural communication sensitivity to better integrate themselves into the Canadian society. A more balanced approach of seeking information from English and Chinese media sources could be more beneficial for Chinese migrants.


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