2012: Volume 5, Issue 2

Public Relations and New Media

Editor: Sandra Duhé

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Editorial:
Public Relations and New Media
—Advocacy, Alliances, and Assessments

Sandra Duhé

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Papers

Public Relations Techniques for Leaders in a Crisis: Mackenzie King and John Curtin in the Canadian-Australian War Alliance, 1941-1945

Caryn Coatney

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Social Media as a Tool for Online Advocacy Campaigns: Greenpeace Mediterranean’s Anti Genetically Engineered Food Campaign in Turkey

B. Pınar Özdemir

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Social Media’s Function in Organizations: A Functional Analysis Approach

Amy Reitz

Abstract

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A Dialogue with Social Media Experts: Measurement and Challenges of Social Media Use in Chinese Public Relations Practice

Yi Luo and Hua Jiang

Abstract

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Review Articles

Social Media: Uses and Opportunities in Public Relations

Marcia W. DiStaso and Tina McCorkindale

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Book Reviews

Compte rendu par Isaac Nahon-Serfaty

Compte rendu par Martin David-Blais 
et 
François Miville-Deschênes

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